What is Internet Marketing?

What is Internet Marketing? That's the question that arises when some people have started to choose the path of business as an Internet marketer. There have been claims that internet marketing is selling on the internet. The statement is not wrong, but rather that it is internet marketing online through internet marketing. Marketing means not just about sales alone, but including promotion, branding and building relationships with customers online.


Then what's the point we do internet marketing (online marketing)? every business owner offline and online business owner would want to increase their sales results or want to make them even more famous brand. Well, the internet is one of the best media to provide information to Internet users (Netter) about their business, and also as a medium for selling the products they have.Internet marketing can be divided into two parts, namely as a source of income, and sebaga Way Campaign.1. Source of IncomeToday, the internet has become a lifestyle most people in Indonesia, especially for those who have a gadget with the latest technologies such as smartphones, tablets, and laptops. Take a look around you, almost everyone already has a smartphone. Blackberry can be used as a tool to promote a product, live broadcast campaign wrote to friends / customers who have a Blackberry.Run internet marketing to earn a living can be done with some type of business, such as PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own products, and online auction business.a. PPC (Pay Per Click)Pay Per Click is mostly done by the owner of the website or blog to earn money from their site. Examples of PPC programs include Google Adsense, Bidvertiser, Infolink, Sitti, AdsenseCamp, kliksaya, Id BlogNetwork, and moreb. PPS (Pay Per Sale)Pay Per Sale This is a way of earning money through the internet with the way we are promoting a product and if there is a purchase that product then we will get a commission. More details, read Understanding Affiliate. Examples Amazon.com, clickbank.com, and so forth.c. PPL (Pay Per Lead)This affiliate program is that we will be able to commission if we managed to send leads to the seller / vendor. For example we redirect internet users to register with the email newsletter, free trial, or fill out a form, through an affiliate link ours. One company that offers a PPL program is MaxBounty.comd. Products sell Alone or Other People's ProductsOn the internet we can sell our products alias we can sell anything via the internet. Products that we offer can be physical or digital form. Offline business we can we market through the Internet.In addition to selling its own products, we can also earn income from selling the services of other people's products. One process of internet marketing by selling other people's products is to become a reseller or dropshipper other people's products. Likewise with the Digita products, we can become an affiliate marketer for a product sold to others.e. Auctions (Online Auction)On the internet there is no place to sell products with the auction system. The advantage we can sell to those products with the highest price bid. An online auction site that provides 1) eBay, 2) Flippa, etc.2. How PromotionsPromotional products we can do not only with the way offline, but also by way of online. Online promotion is one form of internet marketing. Because the Internet is a very effective medium for building brand and create a business website we known.There are many ways to promote your business through the medium of the Internet, such as through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising and Social Media Marketing.a. PPC Advertising (PPC Ads)If the PPC program for the publisher, PPC Ads for Advertiser / Advertisers who want to promote a product / business. In this case as advertisers means we have to spend money for the Company PPC Ads we display ads on their programs, namely the PPC program for publishers. We can adjust the advertising rates according to the budget that we want. Ads PPC programs that include Google Adwords, Facebook Ads, Media.net, Sitti, AdsenseCamp, and so forth.b. SEO (Search Engine Optimization)SEO is one of the methods used by web developers and bloggers to market their products. This method requires special expertise and requires a process and a long time. Not a few web developers who pay to hire the services of SEO for your blog or web can be entered in the search engine's main page.c. Email MarketingThe process of marketing by way of email marketing is the process of using email marketing as a tool. Email marketing is also various kinds, there are direct mail, email retention, and advertise on other people's email. Marketing through email is usually very effective as a promotion or sales letter can be directly sent to the owner of the email account.d. Mobile AdvertisingMobile advertising is, advertising services through mobile devices. nilah which makes mobile advertising is very effective for business promotion media. Some models of mobile ads is via SMS, MMS, Banner Ads, Games, and others.e. Social Media MarketingOnline promotion using social media can be done for free. As we know, the social media sites such as Facebook, Twitter, Google+, and YouTube, it had been very much. And this is a very effective media campaign to market any product via the internet.f. Marketing via ForumKaskus.co.id is the biggest and most reliable forum in Indonesia can be used as a medium to promote their products online. One sub forum Kaskus specifically for online merchants who want to market their products through Kaskus. Besides Kaskus, there are still some more forums that can be used as an online marketing media, will be discussed in another article.Thus what is internet marketing and internet marketing models and examples of its service provider's website. Hope it is useful.